The largest European producer and B2B (business-to-business) wholesale supplier of pastry and bakery products with a range of over 3,000 unique items, produced in 33 factories all over Europe. We are proud to highlight one of our sub-brands, Bake ' Up ®, an exclusive technology developed to save bakers time and up to 75% volume in freezer storage space. This patented concept means products arrive compact and ready to bake. They go directly from freezer to oven and proof as they bake. Freshly baked pastries from its frozen form are ready in 20 minutes, and customers can enjoy freshly baked authentic croissants, viennoiserie and Danish pastries at any time of the day.