Make Any Moment

Super

History In the Baking

New Recipe, Same Twist!

We've been serving up SUPERPRETZEL® soft pretzels for over 50 years, and these tasty twists just keep getting better. With our new and improved recipe, every bite will transport you to a moment of salt-sational goodness. Treat yourself to a timeless snack that makes every moment SUPER.

Sub-brands

A Twist of tradition

Traditional Bavarian-Style Pretzels

These sourdough-based pretzels deliver authentic, traditional flavor in every bite. Fully baked and easy to heat, they're ideal for quick service. Versatile enough to pair with a range of dips and craft beverages, they're made without artificial flavors or additives.

Authentic pretzel experience

These goumet soft pretzels will add a twist to your day with their unique style. Each pretzel is hand crafted and come in a variety of delicious shapes and sizes, using custom techniques and premium ingredients. They are thaw-and-serve, making preparation easy.